A big cheesy grin sometimes hides an annoying agenda
I remember the first time I had a phone conversation with a major account and they asked me how many VARS we had, how many OEM deals were in place, and which channels had the best uptake for our products. Ummmm… ??? I had no idea what a VAR was, and even when I looked up an OEM the definition made no sense to me, and as for a channel, well even if you have cable you know there’s nothing on, haha.
Ok, so flash forward and now I know they were talking about value-added resellers, contracts with companies that embed our product, and the most successful places to sell the product. Why couldn’t they just ask that?
Our data recovery software is a breakthrough technology – which means you have to educate the market before you’ll see any kind of uptake on it. I know one day our product, or our product through a partnership with a big company, will be a household word. In the meantime, every day I have to wade through reams of rubbish from slick sales guys who have used their teeth whitener regularly and have that ‘power hairdo’ they all seem to sport, all of them trying to do a ‘gotcha’ on our company.
I came across this article about Managed Services (link is below) and I really understand the frustration of the average business person who is just trying to build predictable, sustainable revenue in a marketplace full of phonies who don’t understand what you’re selling but they are sure you should pay them to give you advice on how to sell it.
If you have the Blue Screen of Death, and your data is trapped in your computer and you don’t want to trust your files, photos, passwords, and other info to the Geek Squad rep or some other stranger, check out Selkie Rescue. I’ll tell you this directly – it’s the best value for your dollar you’ll get. You can even try it free before you buy it to make sure it will get your files.
No slick-haired, white-toothed sales guy with fancy shoes will ever be in touch with you. I promise!
http://www.channelinsider.com/c/a/Managed-Services/Managed-Services-Not-For-Everyone-378791/
