“Roger brings over 20 years of international business development and sales experience to the company and will contribute greatly to our customer service and business development outside N America” says CEO Judi Tyabji Wilson.

Selkie Rescue is a fast, secure data recovery and migration for Windows systems, and Selkie Freedom is a USB based product aimed at the SoHO market place.

Selkie Software is proud to be named an Emerging Vendor by Channel Reseller News in 2008 and 2009. For more information, send a note to info at myselkie dot com

To buy the product or try free downloads see http://www.SelkieRescue.com, http://www.SelkieFreedom.com or http://www.SelkieSoftware.com

“We are pleased to be able to offer the region a permanent local resource for sales and support especially someone with Bernard’s many years of experience” says CEO Judi Tyabji Wilson.
Selkie Rescue is a fast, secure data recovery and migration for Windows systems, and Selkie Freedom is a USB based product aimed at the SoHO market place.

Selkie Software is proud to be named an Emerging Vendor by Channel Reseller News in 2008 and 2009. For more information, send a note to info at myselkie dot com

To buy the product or try free downloads see http://www.SelkieRescue.com, http://www.SelkieFreedom.com or http://www.SelkieSoftware.com

“We are delighted to have a presence in UK which will help us address international time zones and provide a better customer service says CEO Judi Tyabji Wilson.

Selkie Rescue is a fast, secure data recovery and migration for Windows systems, and Selkie Freedom is a USB based product aimed at the SoHO market place.

Selkie Software is proud to be named an Emerging Vendor by Channel Reseller News in 2008 and 2009. For more information, send a note to info at myselkie dot com

To buy the product or try free downloads see http://www.SelkieRescue.com, http://www.SelkieFreedom.com or http://www.SelkieSoftware.com

The internet is full of ‘great ideas’ for promoting your company and your product, but how many of them really work?

Our company has been promoting online for years, and the one lesson that keeps coming home is the old saying, if you want something done right, do it yourself. We’ve hired people and companies over the years who are supposed to be the best at online promotions, and not one of them has performed to the standard they ‘sold’ us on. Instead, our own efforts, with help from our friends, have surpassed those of every ‘expert’ to whom we’ve paid money.

I’m sure our company’s story is no different than hundreds out there: we spent money on webmasters who created sites that did not do what they were supposed to do, and worse yet, cost us time and money by breaking links with our old, homemade site. We hired online marketing experts who did nothing tangible for our sales. We paid sales teams who started off telling us how great our product was and months later complained that they couldn’t sell it because it ‘wasn’t ready’. Meanwhile we were selling it ourselves, directly.

So if there’s a lesson I’ve learned over and over it’s this: no one knows our story better than we do, and we need to tell it as many times as we can in as many ways as we can. Then, our online marketing resources can be used for advertising our own message.
What have we found we need to sell our product? There are a few key tools that you can use yourself, and we have found that they work for Selkie Software, with a modest, incremental build of momentum.

Of course you need a good website – it doesn’t have to be fancy. In our case, we offer data recovery software that will recover your files when they are trapped by a Windows crash – the dreaded Blue Screen of Death. So, what our potential customers need to see is what we do and whether we can help them. We provide a free trial download, so there’s not much risk. It helped when we put Paypal on our site since some customers seemed leery of using the less well-known systems – we started with eSellerate.

We had some very good advice from friends like Doctor File Finder (http://www.drff.com) and Don Watkins of PC Net-Online (http://www.pcnet-online.com), and one of the most useful tips was to set up PAD files. If you haven’t heard of them before, they are very useful tools. So that your head doesn’t hurt when I describe them, PAD stands for ‘Portable Application Description’ and it’s a form you fill out which carries all the important information for your software program or technology.

The program that creates the form, originally put together by software whiz Harold Holmes of Lincoln Beach Software, is usually found on the Association of Shareware Professionals site. At the time I’m writing this, that download is not active (unusual!) however you can get the free download here: http://www.brothersoft.com/padgen-8433.html

Don’t be intimidated by the form. As long as you take it step by step, and just enter your product’s info, you’ll do great. A tip here is that it will prompt you to validate your info before you ‘build’ your PAD file. Go ahead and do this once, or even a couple of times to tweak it, but in the end if you’re ready to start entering putting your software on other sales sites, create your final file. I’ll do a separate blog piece just on PAD files soon.

Once you have a link that ends in ‘.xml’ you are ready to start offering your software to other sites to sell. That’s the beauty of the internet: there are tens of thousands of software sites already set up to backlink to you and sell your software. I will talk more about this in the article that expands on PAD files. There’s also news release sites, blogs, and article posting sites that are hungry for good content and free ways to promote yourself. Most of these are useful.
I wish I had the money back that we spent on website experts and lame sales people. Then we could use it on ad words. Ad words are great for our industry; even though data recovery is one of the most expensive keyword categories, and our team is smaller these days but much more effective.

There are no shortcuts. We all get by with a little help from our friends, and a focus on our end game.

Selkie Software keeps getting better and even easier to use. “We used to tell people, boot to the CD and press enter three times to create the network file share. Now we tell them to press enter twice,” says Jonathan Lyster, CTO.

With Windows upgrades including Vista and the upcoming Windows 7, Lyster and his team are ensuring that Selkie Software stays on the cutting edge of technology.

With the release of Version 3.6, Selkie Software meets the challenge of newly released hardware and network devices, plus the demands of the marketplace for more automation and a simplified GUI. Selkie Software’s kernel, operating system, and user interface is constantly upgraded and improved.

“The service and end product you get via our software is unbeatable. We provide free technical support by phone, email, or on our forum 24/7, and we ensure our product evolves in part based on the feedback from consumers,” added Lyster.

Selkie Software is do-it-yourself, reliable, inexpensive, real-time data recovery software. It requires no technical knowledge and runs independent of the Windows Operating System.  Features that set it apart from the rest include its “Smart File Finding” technology and the ability to place all data on another computer in the exact order it was before. The “real time” capabilities allow the user to extract data from a broken machine up to the second their computer crashed with no previous backup needed. 

The newest product Selkie Freedom allows a user to push data from a broken computer onto a USB key allowing it to be 2nd computer and network independent. Selkie Software has been named an Emerging Technology by CRN in 2008 and 2009 for its innovative data recovery products.

Visit http://www.SelkieSoftware.com or http://www.SelkieRescue.com for more information.

1-888-688-9199
info(at)myselkie.com

New York, New York, May 22, 2009

The Everything Channel has just released its new list of Emerging Technology Vendors for 2009 and Selkie Software is on the list again. Their line of data recovery products has won them a spot two years in a row.

Selkie Freedom, which recovers all data on a crashed computer with no pre-install and no backup needed, has won the award this year. Selkie Freedom is Tugboat’s USB version of data recovery and joins Selkie Rescue, the live CD network data recovery product.

“This award is recognition of our easy-to-use, innovative product that is superior to other products on the market. Our product is unlike any other data recovery system out there, and continues to exceed everyone’s expectations,” says Paul Flanagan, VP Sales.

Selkie Software products provide world-class solutions for data migration and data recovery to the Enterprise, SMB, and Home Office Markets.  Selkie Software’s technology enables Enterprise, SMB, Government and Home Office end-users to migrate, maintain and preserve mission-critical emails, presentations, documents, photos and videos that would otherwise be irretrievable in the event of Operating System or hardware failures or when migrating data to a new desktop.

“Do-it-yourself data recovery is the way of the future, and great for the current economic situation. We offer an inexpensive solution to a common problem; our software enables people to save time and money when experiencing the Blue Screen of Death. You no longer need expensive repair shops that can keep your computer for days. This award reflects what a great product we have,” says Jackie Renton, Affiliate Manager.

Selkie Software was designated an Emerging Technology for 2009 by Computer Reseller News (CRN) because of the valuable opportunities it provides home users, IT professionals, and large companies to save money, time, and data. Find out more about Selkie Freedom at http://www.SelkieFreedom.com , and about Selkie Rescue and partnership opportunities at http://www.SelkieRescue.com or http://www.SelkieSoftware.com

In a recent article by PcMag.com, Symantec came under fire for their tech support, or lack thereof. Customers of their product, Norton 360, were faced with hidden costs to simply be able to install the program after being told that this level of tech support was not included in the initial purchase price of the product.
Symantec went on to say that the tech support described in several situations was not “typical,” claiming that the specific techies did not follow proper protocol in evaluating the situation. “Many companies out outsource their tech support, and the fact that Symantec is one of them doesn’t surprise me,” says Jonathan Lyster, CTO.
Other companies that have claimed to have free tech support and fallen short include
Just about every large company out there outsources their tech support and that can cause major issues for the company. “Our company is different because we offer in house tech support. There is no press one, press two on the phone. You will speak to a person 24/7 and there are no other costs incurred,” says Jackie Renton, Affiliate Manager.
“If there is one thing that a small company has over a larger one, it’s that you know you’re going to get the best service out there. There is no memo that is going to get circulated and lost in the crowds of people. There are specialized employees that are here to help you every step of the way, and best of all you probably won’t need the support in the first place. Our product is second to none.”

Bad economic times notwithstanding, one software company is bullish on their prospects for sales in 2009, so much so that they are building a sales team that will work out of new office space acquired in Redwood City, California.

“I am very excited about this move,” Paul Flanagan, Vice President of Sales and Business Development remarked. “I have been around the block and sold lots of software over my years in sales, but this is the first product that has an entry-level opportunity in every tier of the market. The fact that the company has taken this step to move into the heart of U.S. software producers is fantastic.”

Selkie Software is an award-winning data migration and recovery suite of products recently hailed as an emerging technology by the Channel Resellers Network.

“After four years of building, testing and refining this product, it is now market ready and suited for the enterprise customers,” CEO Judi Tyabji Wilson said, “It makes sense to direct our full sales efforts from Redwood City given the huge technology community in California.”

Selkie Software is do-it-yourself, reliable, inexpensive, real-time data recovery software. It requires no technical knowledge and runs independent of the Windows Operating System. Features that set it apart from the rest include its “Smart File Finding” technology and the ability to place all data on another computer in the exact order it was before. The “real time” capabilities allow the user to extract data from a broken machine up to the second their computer crashed with no previous backup needed.

The newest product Selkie Freedom allows a user to push data from a broken computer onto a USB key allowing it to be 2nd computer and network independent. Visit http://www.SelkieFreedom.com for more information.

As the cyber universe continues to grow, so does the competition between software companies. Customers will often face the daunting task of choosing the right piece of software for the job; performing a Google search will usually yield hundreds of results. One software company, Tugboat Enterprises is starting to challenge larger enterprises such as the Geek Squad in order to stand out among a vast amount of companies claiming to be data recovery experts.

When performing a simple Google search of the term “data recovery,” 7,090,000 results are displayed. Out of these results there are approximately ten data recovery companies that are trustworthy and that won’t burn a hole through your wallet. Judi Tyabji Wilson, CEO of Tugboat Enterprises explains: “Although there are companies out there that claim to be able to completely recover your data, most of them are costly, both in time and money and also unreliable. Many also have special requirements such as needing the Windows OS to still function and taking up memory and resources.”

Recently, Tugboat Enterprises has started to challenge other data recovery companies, such as the Geek Squad, to show users how they stack up against other products on the market today and adding to their competitive matrix.“We sell real time data recovery and believe that our software is superior to others on the market. We can and will certainly stand up against other companies such as the Geek Squad and Symantec when it comes to our product and the unprecedented expertise that comes with it. Our company looks forward to shaking up the way that people view data recovery,” says Philip Fletcher, CTO.

Selkie Software is do-it-yourself, reliable, inexpensive, real-time data recovery software. It requires no technical knowledge and runs independent of the Windows Operating System. Features that set it apart from the rest include its “Smart File Finding” technology and the ability to place all data on another computer in the exact order it was before. The “real time” capabilities allow the user to extract data from a broken machine up to the second their computer crashed with no previous backup needed. The newest product Selkie Freedom allows a user to push data from a broken computer onto a USB key allowing it to be 2nd computer and network independent. Visit http://www.SelkieFreedom.com for more information.

Selkie Software is proving their data recovery software is far superior to the data recovery services from Best Buy’s Geek Squad. Selkie Rescue keeps your computer files private and secure; Selkie Rescue recovers your data quickly when your computer fails; Selkie Rescue is affordable. Privacy, speed, and affordability are three critical things the Geek Squad fails to provide.

“The service and end product you get via our software is unbeatable. With Geek Squad it might take you two to five days to get an appointment, either for in home service or store services, to fix your computer. The initial fee is $59 then you pay a recovery price starting at $259. With Selkie Software, the program download is immediate, there is a flat price of $99 and most of all, Selkie Software secures your privacy. We guarantee you will get your data back, in the same format as before, and we won’t charge you any set-up or initial fees,” says Michael Blace, Support Manager, “plus, we provide free technical support by phone, email, or on our forum 24/7.”

The Geek Squad came under fire when The Consumerist performed a “sting operation” to show a Geek taking images from a customer’s computer. According to the “ten page Geek Squad Confession” this is not an uncommon practice. “After hearing that the Geek Squad did this, I wouldn’t trust my computer with anyone but myself and I don’t think that other users should either. Why pay someone else to do something that you can do yourself for a quarter of the price?” says Jackie Renton, Sales Assistant.

Tugboat Enterprises is challenging the Geek Squad to show users how they stack up against other products on the market today. “We sell real-time data recovery, not backup, not undelete, and our software is superior to other offerings,” says Renton, “We challenge the Geek Squad to a comparison demonstration of their technique versus ours.”

Selkie Software is do-it-yourself, reliable, inexpensive, real-time data recovery software. It requires no technical knowledge and runs independent of the Windows Operating System. Features that set it apart from the rest include its “Smart File Finding” technology and the ability to place all data on another computer in the exact order it was before. The “real time” capabilities allow the user to extract data from a broken machine up to the second their computer crashed with no previous backup needed.

The newest product Selkie Freedom allows a user to push data from a broken computer onto a USB key allowing it to be 2nd computer and network independent. Visit http://www.SelkieFreedom.com for more information.

Tugboat Enterprises Inc.
410 Park Ave, 15th Flr,
New York, New York,
10022, USA
1-888-688-9199
http://www.TugboatEnterprises.com

Summary:

According to data recovery experts Tugboat Enterprises, do-it-yourself data recovery has never been more sought after. This company seeks to challenge its competition to prove that it can stand up against the big names.